User Experience Professionals Association (UXPA) International supports people who research, design, and evaluate the user experience (UX) of products and services. Founded in 1991, the original 50-member group has grown to serve a community that includes nearly 2,400 members worldwide by promoting UX concepts and techniques through our annual international conference, publishing new UX findings through both the Journal of Usability Studies (JUS) and User Experience Magazine, and our 59 local chapters in 30 countries around the world. In 2004, UXPA International established World Usability Day, which in 2011 was celebrated in 44 countries. In 2012, we announced a name change from the Usability Professionals Association (UPA) to User Experience Professionals Association (UXPA) International.